boneus in my health. >> that's right. >> if it's more expensive, doesn't that affect your, i don't know, the way you run a business and your cost, really? >> of course it does, but what we have done is we, for example, the chicken, i think, you saw a moment ago. >> looks great. >> we do all of our chickens are from petaluma poultry, a sustainable farmer. >> uh-huh. >> and we use all of the chicken. so we use the chicken, we rotiss, it, we make it into a barbecue chicken salad. >> uh-huh. >> our barbecue chicken sandwiches. >> that sounds delicious. wait a minute, the bottom line, are people willing to pay more for something better? >> i think we're able to use all of the entire log, so we use the drippings to make the -- . >> oh. the soups. we cook the wings so on happy hours on thursdays we have, you know, free-range chicken wings. >> uh-huh. >> we're able to use all of the product. so, we minimize the waste. >> uh-huh. >> that is the sustainable act.